L02: Legal and Ethical

     Oddballs Foundation- Runs sports campaigns. For example, they did a Festival at the Nottingham Rugby. 

What is covered in false advertising

• False advertising 

Legal- anything governed by law

Ethical- not covered by law which may raise strong feelings or moral question in the audience. 

Ofcom- The UK communications regulator, overseeing the broadcasting, telecommunications and postal industries. 

BBFC- Determines the age rating of films depending on language and many more.

ASA- independent advert regulation. 

Legal and Ethical constraints of my campaign

Legal-  My campaign has not breached any legal issues, as there is no copyright involved in my product. For example, the image of the theatre used is copyright free along with modernising the logo of the theatre instead of using the original logo. I also had permission to use key details such as the name of the theatre which then I gave it my own personal font styles and brighter colours that follow the design of a professional advertising campaign, where it is located as those who are interested int the advertisement would like to know where the theatre is, what social media platforms we can be found on as well, such as the Facebook group that can clearly be seen in the adverts. My advertising campaigns also don't include any information on other members, which can help me avoid breaching discrimination, releasing personal details, or that person not giving permission to be included in the advertising campaign.

Ethical-  For ethical constraints, my campaign does not mention or reference any religious groups or religious beliefs, that could potentially offend them or others that may not be apart of the religion but follow some beliefs. 

Constraint and Consequences

 A constraint is a factor which limits the ability of producer to create a product. These can be physical (lack of resources, staffing) or environmental (time, weather, time  of the year etc.)\

Constraints that might affect media products

Magazine- weather, lighting, models

Tv/ Title Sequence- Getting actors, weather, filming equipment , available staff.

Game level- staff, equipment, voice actors, copy right, sound track.

social media page- model, sponsors, place, permission, equipment, weather, rights to wearing a certain brand. 

Pre Production

Factors to consider

Factors that need to be considered when planning 

• money 
• time
• copy right
• location
• audience 
• crew 
• recourses 
• research 
• ethical issues 
• personnel

Finance 

Crowd funded films: Veronica Mars

Funding: $2 million 

Info: A series that takes place with a girl called Veronica who is determined to solve the murder of her best friend. 

Veronica Mars was filmed in a different variety of places. For example, it was filmed at the California State University San Macros, Oceanside, San Diego State University, University of California San Diego, Point Loma, Adams Avenue in Normal Heights. 

Game Production

• Editor
• Programmer
• Voice Actors
• Actors
• Stunt Actors(Depending on the game)
• Artist- designing the characters and land. 
• Animator 
• Engineer- Design and Implement the games system. 

Video Editor Skills

• Knowledge of technology
• Adobe Premier Pro
• Communication Skills
• knowledge of the product 
• organised 
• managing a lot of footage 
• punctual

Time Constraints

The Production of a media product often has a deadline connected to it. Failure to meet this can lead to project failure and financial loss. Therefore, it is important to plan and find resources within your timescale. 

Resources-  Analysing the product 

Key Terms- Identify, Explain, Evaluate

Identify- Establish/ recognise who or what something is

Explain- Give a reason/ evidence to justify an idea to someone.

Evaluate- Judge the value/ worth of something. Is it good or bad? What works and what doesn't? 

 Most Media products have 3 mains stages of production:

Pre-Production- planning, organisnig resources, gathering talent and skill. 

Production- the making of the product, capturing film, writing copy. 

Post Production- Editing and testing with audience. 

Constraints of Production (all media)

• Time, Total Availability, Deadline for production   
• Budget, Money
• Skills, have the right people for the right role.
• Legal and Ethical Constraints
• Feasibility- Keep it real
• Environment- The uncontrollable, Weather access and location
• Resources-  Everything you can use to an extent. 

Production Plan

• Find a product or company to advertise on the poster- Should take about 10 minutes to find product. Discover the type of genre the product is. Who produced the product. Where it fits inside the category. Find examples of the past advertising posters for the product to gain an idea of what to create.
• Resources: Find different Platforms or Apps that can run or create posters. 

What is swat?

S- Strengths- Things your company does well, Qualities that separate you from your computers.

W- Weaknesses- Things your company lack,

O- Opportunity- Underserved markets for specific products

T- Threats- Emerging competitors 

Strengths and weaknesses of Disney+

• Wide variety of themes.
• Lots of different IP, Pixar, Lucasfilm, Fox, Marvel
• Strong Reputation 
• Exclusively of content
• Marketable Products 
• Wide audience appeal

Weaknesses

• Cost
• Focused only on AV media 
• Poor reviews- feedback
• Mainstream
• Limited by their reputations
• Deleted Content
• Stigma 
• Audience Expectations 

Opportunities 

• Loyal fanbase 
• Covid 19
• 80 years of content
•  Everyone knows who they are
• Captive audience (During Covid)

Threats

• Netlfix and Amazon Prime
• Other paid services 
• Illegal Streaming Websites
• Relevancy 

Jessop_S_unit20advertising.blogspot.co.uk

connotations of buy this as it is another portable gaming device.

 

 

Connotations: A feeling or an idea which a word invokes for a person in addition to its literal or primary feeling.

Denotations: The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Demographics: Statistical data relating to the population and particular groups within it. 

Iconography: the visual images and symbols used in a work of art or the study or interpretation of these

Branding: Distinctive word or design used to identify a brand.

Lipton tea: is a must buy connotations as people like Lipton tea. 

Pizza Hut Advert: Is a must buy advert as it is trying to get more people to buy their pizza.

Branding- Use of colour, fonts, imagery and logo to represent a company. E.G. Ford blue oval, McDonalds Golden Arches, Coca Cola- RED 

• Gives ease of recognition
•  Creates worth itself in a product.

Advertising Campaigns 

• Ikea- Change a bit for good. Ikea had a WALL-E style robot to call on consumers to do their best to save the planet.
  
  
  

• KFC- Love You Too- KFC's latest campaign celebrates expressions of love for the brand, from KFC themed weddings, colonel tattoos and fashion creation  

• Google- It Starts With Summer- Googles summer campaign tells a story of freedom, anchored around its role in helping people find the answers from the everyday of the epic.

• DeadPool- To campaign for the first Deadpool film Ryan Reynolds created a Youtube video which was 1 hour and 9 minutes long of a burning pool log 

• Borat-