Media Choices 

Examples of media choices

• Print- Posters, Flyers, Brochure.
• Video- So see tv style Ad/ Promo
• Radio- 15 Second Audio advert 
• Web- Website/ Web Banner
• Social Media- Create a social media account, either on Facebook or Instagram. 

My chosen Media 

The media choice I have chosen is social media, this is because the social media page that already exists for my chosen client is awful, as they are only on Facebook with not many people following them. However, this can be fixed by me creating an account based on my client with either instagram, or twitter as the two apps are widely popular and are very easy to promote shows and grow a bigger audience. 

The way I will use social media is to promote upcoming shows with having a link to website we sell our tickets at to give people easier access to buy our tickets and fill more seats. 

Print- for print I could create a new poster to go with the already existing poster that we are using to promote the the show. However, I could create a poster for the theatre in general instead of just a show. This could be to hire people to join the casting or operating on the stage and lighting. 

Web- For a website I will be able to creates updates based upon the theatre. I will also be able to store additional information on the website. For example, the website will also be able to show upcoming shows with an option to pre order tickets.  

LO2: Target Audience

 Target audience 

• Gender 
• Age Group
• Social Group 
• Hobbies/ Interests 
• Geographical Location 
• Ethnicities 

Target audience for WombWell Operatic Theatre

The target audience for the Wombwell operatic theatre would be ages from 6- 99 as they are the appropriate ages for people when watching a show either a musical or a pantomime. The genders are both Male and Female, as the place is for all Genders.

For example, Barry is a 54 year old man who lives in Goldthorpe. Barry likes going to different theatre productions around South Yorkshire. Barry preferably likes to go and watch musicals from local areas. This is due to Barry being in the C2DE and has to travel by bus to everywhere and has not moved out of Barnsley for the past 5 years. The reason why Wombwell Operatic Theatre would be suitable for him is because its close and has a direct travel from Goldthorpe to Wombwell. Wombwell Operatic Theatre also does a wide range of productions including musicals and many more. Also, another reason why Wombwell Operatic Theatre would be suitable for Barry is  because the theatre is for all ages, with songs being played from each decade, meaning Barry could be familiar with some that are being played.